15-01-2026

Market GPS

Market GPS


Grid of Market Position in the Industry

This is a small but very effective tool showing you a grid of the market and where you are positioned against your competitors.

This is a tool that draws a graph depicting the values of two dimensions related to market power of competitors.

Examples of Market and Competition Dimensions that are usually measured:

Dimension High value Versus Low value
Price High Price vs Low Price
Technology High Tech vs Low Tech
Quality High Quality vs Low Quality
Complexity Complex vs Simple 
Capability High Capability vs Low Capability
Necessity Luxury vs Necessary 
Health Healthy vs Unhealthy 
Convenience Convenient vs Inconvenient

The tool will ask you several questions, and after answering those questions, the program will output a visual representation of the market forces in a graph format.

Version V1.0.0

Release Date Jan. 1, 2025

How does it work?

This is a tool that draws a graph depicting the values of two dimensions related to market power of competitors.

Examples of Market and Competition Dimensions that are usually measured:

    Price:          High Price vs Low Price
    Quality:        Low Quality vs High Quality
    Technology Use: Low Tech vs High Tech
    Complexity:     Simple vs Complex
    Turnaround:     Short Turnaround vs Long Turnaround
    Capability:     Low Capability vs High Capability
    Necessity:      Necessary vs Luxury
    Health:         Unhealthy vs Healthy
    Convenience:    Inconvenient vs Convenient

The tool will ask you several questions, which will be the inputs for the Market Positioning Graph:

    1. Name of the 2 dimensions you want to measure (see example list of dimensions above)
    2. Number of Competitors you want to position
    3. The maximum value in the scale that you want to use for evaluating the competitors on the dimensions,
        where the scale starts from zero to the value that you specify here. Zero will be the lowest value and the maximum will be high value.
        example 5 means (0-5)
    4. Names of the Competitors including your own business
    5. Values for dimension 1 and 2 for each of the competitors

After answering those questions, the program will save an image of the Market Positioning Graph and will also present you with that graph for instant review.

Elements in the assessment

questions

1. How many Organizations are considered your main competitors in the market? (up to 5)

2. What is the topmost score you can give to rate your competitors on a dimension? (e.g. 5, 10, 100)

dimensions
price, quality, technology, convenience, humanAssets, customerBase, accessToMarket, marketPotential, organizationCapabilities,
ncompetitors
1, 2, 3, 4, 5,

Scales used

GoodToBad:: ( Bad, Good, Moderate, Excellent, Extremely Bad, )